Published: 16 Jan, 2023 14:00
In today's digital age, it's no secret that digital marketing has become an essential component of any business strategy.
With a plethora of advertising and marketing options available, small businesses can significantly benefit from digital marketing by increasing brand awareness and attracting more customers. However, relying on multiple platforms can be distracting for customers and expensive in the long run. In this blog, we will discuss the importance of digital marketing for small businesses and introduce a cost-effective solution to the multi-platform marketing dilemma.
Platforms and Marketing Tools for Small Businesses
Before we dive into the solution, let's first understand the different types of platforms and marketing tools available for small businesses to market their brand. Social media platforms like Facebook, Instagram, X (formerly known as Twitter), and LinkedIn are widely used by businesses to reach a large audience. Google My Business is another platform that helps small businesses appear on Google Maps, search results, and other Google properties. Yelp is a platform where customers can leave reviews, and businesses can respond to them. Groupon is a coupon platform where businesses can offer discounts to attract customers. Foursquare is a platform that helps businesses get discovered and drive more traffic. Print media like newspapers, magazines, and flyers can also be used for advertising.
The Multi-Platform Marketing Dilemma
While each of these platforms has its benefits, relying on multiple platforms can be too distracting for customers and expensive in the long run, and it doesn't guarantee constant engagement. For example, a business may have a Facebook page, a Google My Business listing, a Yelp account, and a website. By having a presence on multiple platforms, businesses can increase their chances of being discovered by potential customers, but is it cost-effective in the long run? Can everyone afford long-term digital marketing? Will customers find it easy to search multiple platforms for what you are offering?
The Long-Term Cost-Effective Solution: Orrku
Enter Orrku, a new digital marketing platform that offers a cost-effective solution to the multi-platform marketing dilemma. Orrku offers multiple marketing tools that are cost-effective in the long run and can help small businesses reach a larger audience without breaking the bank. By creating a huge merchant community, Orrku can offer customers thousands of brand options to choose from, giving them what they want, when they want it, at the right place and time.
Benefits of Orrku for Small Businesses
Some of the benefits of Orrku for small businesses include:
- Multiple Marketing Tools: Orrku offers multiple marketing tools that small businesses can use to promote their brand without investing in expensive advertising campaigns.
- Cost-Effective: Orrku's marketing tools are FREE based on the subscription plan, making it easier for small businesses to market their brand without breaking the bank.
- Huge Merchant Community: Orrku's huge merchant community offers customers thousands of brand options to choose from, giving them what they want, when they want it, at the right place and time.
- Easy to Use: Orrku's platform is easy to navigate, even for those without any marketing experience. Small business owners can create their promotions within 2 minutes and start promoting their brand in no time.
In Conclusion
Digital marketing is crucial for small businesses to increase their brand awareness and attract more customers. However, relying on multiple platforms is not sustainable in the long run as not everyone can afford it. Orrku offers several free marketing tools plus benefits that can help everyone market their brand without breaking the bank. Visit www.orrku.com/merchant to learn more about the benefits offered by Orrku.